OLED revolution: LG launches its 4th generation at 4,000 Nits brightness.

LG Display has unveiled its brand new 4th generation OLED technology, a breakthrough that promises to redefine the visual experience. With an impressive peak brightness of 4,000 nits, this innovation not only pushes back the boundaries of the industry, but also places user well-being at the heart of its design.

Unrivalled brightness

4th generation technology is based on an innovative structure called Primary RGB Tandem, enabling 33% higher brightness levels than previous models.
This gain in brightness means:

• More vivid colors and perfect blacks.
• Better legibility even in bright environments.

What's more, this new technology improves energy efficiency by up to 20%, delivering a display that's not only brighter, but also more durable.

Ultra-low reflection

Another major pillar of this innovation is ultra-low reflection technology.
By blocking up to 96% of external light, LG's OLED displays retain :

• Vibrant colors.
• Stunning contrasts, even in brightly lit rooms.

This breakthrough greatly enhances the viewing experience, preserving color fidelity and reducing eye fatigue.

People-oriented

The design of 4th generation OLEDs is also responsible on a human level. It incorporates technologies designed to :

• Limit blue light emission.
• Optimize visual comfort by respecting users' circadian rhythms.

With reduced light intensity and minimized flicker rates, this technology offers a display that's more pleasant and less stressful on the eyes.

Conclusion

LG Display continues to push the boundaries of premium displays while taking into account visual and environmental health. With the 4th generation of OLED, LG is making a significant leap forward in image quality and user awareness.